People Objectives
B2. Wellbeing economy
The development of a wellbeing economy is key for the Cairngorms as the economy recovers from the pandemic and we tackle a cost-of-living crisis. We need to continue to develop an economic model that benefits people and nature, aiming for a more equitable distribution of wealth, health and wellbeing; promoting local expenditure, encouraging sustainable inward investment whilst protecting the planet’s resources for future generations and other species.
In developing a Wellbeing Economy Action Plan, we will also tackle cost-of-living issues and explore long-term solutions to issues such as rising heating costs, how to deliver a just transition etc in the Cairngorms.
Key Objectives and targets
Objective
Develop a wellbeing economy that delivers social justice in a healthy ecosystem, drawing on the special natural and cultural qualities of the Cairngorms.
Target
- Develop Cairngorms Cornerstone Indicators for a wellbeing economy to track key social and economic data and trends.
- Develop and implement a Wellbeing Economy Action Plan with targeted support and development measures for key sectors.
- Support employers to gain accreditation for eg Disability Confident, Carer Positive and the Young Person’s Guarantee (see People objective B10 – A Park for All).
- Heritage Horizons: Cairngorms 2030 programme.
Actions By 2027
- Develop Cairngorms Cornerstone Indicators for a wellbeing economy to track key social and economic data and trends.
- Develop and implement a Wellbeing Economy Action Plan with targeted support and development measures for key sectors.
- Support employers to gain accreditation for eg Disability Confident, Carer Positive and the Young Person’s Guarantee (see People objective B10 – A Park for All).
- Heritage Horizons: Cairngorms 2030 programme.
Partners
Skills Development Scotland, Zero Waste Scotland, Growbiz, local authorities, Highlands and Islands Enterprise, environmental NGOs.
Facts
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of our economy and 43% of jobs in the area are connected to tourism
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