People Objectives

B3. Real Living Wage

The Real Living Wage is an indicator of quality of life, allowing people to access housing and other essential services. The Real Living Wage is the only UK wage rate that is voluntarily paid by almost 10,000 UK businesses who believe their staff deserve a wage which meets everyday needs – like the weekly shop, or a surprise trip to the dentist.

Image of Aviemore shops. Photo by Mark Craig.We want to see the number of businesses in the National Park that pay a Real Living Wage increase and to help employers and others to be recognised for this. Moving to a higher wage economy will help to retain employees, help to develop a wellbeing economy and help offset some of the impacts of the cost-of-living crisis.

Key Objectives and targets

Increase the number of Real Living Wage employers in the National Park.

The Park will have an increasing number of Real Living Wage employers and will aim to have the highest proportion in rural Scotland by 2030.

Cairngorms Business Partnership, local authorities.

Facts

0 %
of our economy and 43% of jobs in the area are connected to tourism
0 %
of growth is expected in the population of the Park by 2043, taking the resident population to around 20,000