Deliver a wellbeing economy in the Cairngorms which strengthens existing business sectors, supports business start-ups, develops green jobs, supports diversification and the circular economy, and maintains the number of workers employed in the National Park. This will be achieved through:

1. Maintaining the population of the National Park and maintaining or growing the proportion of the working-age population.
2. Supporting the diversification of existing land-based businesses and ensuring that the traditional skills of the sector are harnessed.
3. Encouraging growth of business sectors that draw on the special qualities of the National Park, such as sustainable tourism, ecological restoration and food and drink.
4. Supporting business start-ups and diversification that delivers circular economy benefits.
5. Promoting the Real Living Wage for the Cairngorms National Park.
6. Broadening the economic base of the National Park into sectors such as the creative industries and renewable energy, making stronger links with higher and further education.
7. Increasing provision for business land where there is an identified need and demand, and supporting the use of land for small business, particularly within settlements.
8. Slowing outward migration of young people, encouraging their return, and supporting the inward migration of workers to the National Park to meet business and community needs.
9. Providing a housing land supply that supports young people and workers and maintains vibrant communities.
10. Reducing the proportion of vacant and second homes to support community vibrancy, ensuring that new housing development best meets local needs.
11. Maximising the proportion of new housing development that is affordable in perpetuity, using short-term let control areas and licensing of short-term let properties to manage the impact of second homes and short-term lets on the housing market (and the availability of housing for residents and workers).

Support and build the capacity of communities to deliver their aspirations, with a particular focus on:

1. Supporting communities to plan for their own futures, develop and implement projects, engage the support of partners and share good practice.
2. Encouraging innovative approaches to providing affordable housing to meet local needs.
3. Supporting communities and landowners to work collaboratively on the management of land for shared benefits.
4. Aligning community planning processes to simplify support to communities.
5. Engaging communities effectively in the long-term management of the National Park and in projects or programmes that affect them.
6. Supporting community and public sector control of land for development where appropriate.

Provide high-quality opportunities for access and recreation whilst limiting negative impact on wildlife and communities, with a particular focus on:

1. Ensuring a high-quality functional network of active travel, core paths and long-distance routes.
2. Promoting the health benefits of outdoor recreation and GP-led green health referrals.
3. Identifying areas where particular management measures are needed in relation to delivering a high-quality visitor experience, whilst safeguarding sensitive species and environments.
4. Promoting responsible behaviour in enjoying and managing access.

Provide opportunities for inspiration, learning and understanding through engaging with people, with a particular focus on:

1. Reaching out to equalities groups and young people.
2. Creating opportunities to support the delivery of the Curriculum for Excellence and education beyond school.
3. Promoting and enhancing volunteering opportunities.
4. Promoting a sense of shared ownership and responsibility towards Scotland’s national parks and rural environment.
5. Promoting knowledge exchange and sharing development experience between rural areas nationally and internationally.
6. Celebrating Gaelic language and culture.

Support under-represented groups to visit, work and live in the National Park and ensure a Park for All, with a particular focus on:

1. Providing equal access and opportunities that are affordable for all.
2. Promoting targeted opportunities to support people from protected groups to visit and enjoy the National Park.
3. Increasing our understanding of barriers to inclusion and access to nature for hard-to reach groups through improving baseline data and data-gathering methods.
4. Addressing any barriers to participation.
5. Improve promotion and quality of opportunities for hard-to-reach groups to become involved with and access the National Park.
6. Ensuring that the infrastructure of the National Park is designed and maintained to be as accessible as possible to people with the widest range of abilities.
7. Working in partnership with local businesses, the health sector and community groups to improve inclusion and access to the National Park.
8. Improving reporting processes and effective feedback loops to increase engagement with protected groups.
9. Improving digital accessibility and inclusive communications, in particular publications, video / streamed content and the National Park website.
10. Diversifying and improving representation of protected groups in consultation and promotional material.