Place Objectives
C9. High-quality visitor experience
Good management for visitors increases capacity while reducing the impact of their visit. This in turn helps maintain the special qualities people come to enjoy within the National Park, including our local communities. There is also a need to ensure that the way we manage for visitors is linked in with our work on nature, especially around disturbance issues and to ensure we meet our climate targets.
There is also a need to ensure that our visitor infrastructure is of high quality and helps us to give every visitor a great experience of the UK’s largest national park.
Key Objectives and targets
Objective
Welcome visitors and provide a high-quality experience while managing their impacts through providing better infrastructure and high-quality ranger services.
Target
- Number of public toilets within the National Park is maintained.
- Increased public toilet facilities for people with additional needs.
Indicator
- Number of managed facilities for campervans increases.
- Visitor satisfaction levels remain high.
- Number of rangers employed within the National Park is stable or increasing.
Actions By 2027
- Develop and implement a new Cairngorms Strategic Tourism Infrastructure Plan, Active Cairngorms Action Plan and Tourism Action Plan.
- Support the implementation of the Cairngorm Mountain masterplan.
- Support a coordinated family of ranger services across the National Park.
- Map accessible facilities, so people can identify in advance of their journey available accessibility support.
Partners (alongside the Park Authority)
Landowners, NatureScot, Scottish Government, Highlands and Islands Enterprise, local authorities, Cairngorm Mountain (Scotland) Ltd, NatureScot, Highland Council, local community, Managing for Visitors Group, rangers.
Visitor infrastructure in the Cairngorms
Key: The four main visitor infrastructure focus areas: Western Cairngorms, Central Cairngorms, Cairngorm and Glenmore and Eastern Cairngorms. The SnowRoads scenic route from Blairgowrie to Grantown on Spey is also highlighted in purple.
Visitor experience areas
Key: The nine major visitor experience areas. These are Strathspey, Badenoch: The Storylands and Highland Perthshire in the west; Cairngorm and Glenmore, Central Cairngorms and Cateran Country in the centre; and Tomintoul and Glenlivet (including International Dark Sky Park), Royal Deeside and Angus Glens in the east.